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In our search to make the perfect krew we created the BRAVADO™. Our quest led us to an artisan supplier that makes the most luxurious, premium long staple 100% organic-certified cotton yarn that is both softer and stronger than anything we've ever felt. We then added a light crystal polish in the finishing process that makes it beyond soft. Of course it's pre-washed so it won’t shrink, and offers details like saddle stitched seams for reduced bulk and workmanship you won't find anywhere else.